Competitive Strategy and Tactics

 

• Facilitation of creative brainstorming sessions 

• Relative competitive cost position analysis

• Relative competitive market position analysis

• Customer and Market cost to serve analysis

• Comparative product line strengths and weakness 

• The planning and positioning process

-  Intent and time bound outcomes

-  Benefits vs. Features or Needs vs. Desires

-  Clearly defined target audience 

-  Unique competitive advantage

-  Arsenal of weapons

-  Budgeting and tracking performance

• Three dimensional segmentation

Specific products - Specific applications  - Specific customers

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• Predictive product demand models coordinated with supply chain forecasting

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Tactical Marketing Dilemmas

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• Post - Patent preparation or tactical alternatives

• Impact of distribution channel programs

• Impact of e-commerce on end user price discovery

• Media mix and promotional support

• Price optimization theory 

• Market research needs